Hasbro, EA Extend Partnership

 

Hasbro and Electronic Arts are continuing their relationship to bring several of Hasbro’s best-selling gaming brands to mobile platforms globally.

Under the new four-year agreement, EA will continue to develop mobile games for Monopoly, Scrabble, The Game of Life, Battleship, Boggle, Clue, Risk and Yahtzee.

The news comes in conjunction with the announcement that Hasbro has also acquired a majority stake in the mobile gaming company Backflip Studios, a move designed to give the traditional game maker a stronger presence in the mobile gaming sector.

“Over the past six years, Hasbro and EA have collaborated to develop some of the most popular digital games based on Hasbro’s best-selling global game brands, including Monopoly, Scrabble and The Game of Life,” says Mark Blecher, senior vice president and general manager, digital gaming and corporate development, Hasbro. “The next phase of our relationship will build on this tremendous success and is specifically focused on leveraging Hasbro’s rich game brands with EA’s leadership in the mobile space. Our relationship with EA for mobile is an integral component of our digital strategy for developing Hasbro brands across gaming platforms.”

EA’s Pogo.com gaming community will also continue to be a central hub online for digital versions of Hasbro games.

“We’ve enjoyed a great relationship with Hasbro to date, delighting millions of consumers with digital versions of their favorite Hasbro games, several of which, including ‘Monopoly Hotels’ and ‘Scrabble,’ have reached the top of the mobile charts,” says Chip Lange, senior vice president and general manager, Pogo division, EA. “We’re thrilled to extend our agreement with Hasbro in the mobile space, where their IP remains a priority within our portfolio. Under this partnership, our talented game designers can create mobile games that will allow Hasbro fans around the world to experience their favorite gaming brands in a whole new way.”

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