Harley-Davidson today announced an exclusive partnership with musician Kid Rock to celebrate its 110th anniversary that will extend from concerts to retail promotions.
Harley-Davidson has signed on as the title sponsor of Kid Rock's Rebel Soul tour, which kicks off Feb. 2, and will offer branded experiences at 60 of the tour’s stops. As part of the partnership, Kid Rock will be one of three performers to headline Harley-Davidson the 110th Anniversary Celebration in Milwaukee over Labor Day weekend in September. The two partners are also releasing a co-branded line of Rebel Soul merchandise.
The limited edition Rebel Soul line will feature the Kid Rock phrase "I can't hear you over the rumble of my freedom." Concert-specific merchandise will be available at each show and an exclusive line of merchandise will be on sale at participating Harley-Davidson dealerships across the U.S.
"What's not to love about Harley?" says Kid Rock. "They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America. There is nothing that screams America like Harley-Davidson."