Hallmark Plans Duck Dynasty Line

 

A+E Networks Consumer Products and Hallmark Cards have partnered to create a full line of cards and other gifting items featuring “Duck Dynasty” that will appear exclusively at Walmart.

Product will feature images, quotes and sound clips from the top-rated non-fiction series, which follows the Robertson family, owners and operators of a successful duck hunting supply company in the Louisiana bayou.

"Duck Dynasty" characters will first appear on a line of Father's Day greetings cards available exclusively in select Walmart stores. In July, Hallmark will introduce "Duck Dynasty" humor cards for everyday occasions, also at Walmart. By mid-September, a full display of "Duck Dynasty" items including cards, gifts, books, gift wrap and plastic cups will be available at the retailer through the holiday season.

This August, Christian greeting card supplier DaySpring, a Hallmark subsidiary, will also introduce school supplies featuring the show. The line will include spiral notebooks, three-ring binders, composition books and folders, which will also be available exclusively at Walmart, with a wall calendar following later in the year.

"As the Robertsons continue to break through the fourth wall and connect with consumers in meaningful and unique ways, we're excited to enter into a partnership with Hallmark, the leading greeting card brand in the world," says Kate Winn, senior vice president, A+E Networks Consumer Products. "With their reach and expertise, we're looking forward to translating the Duck Dynasty brand into new product lines and increasing the show's exposure in numerous ways."

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