In its latest collaboration, H&M has created a collection using ’50s, ’60s, and ’70s prints from the iconic Finnish textile and clothing brand Marimekko. The summer 2008 collection will be sold in H&M stores in all 28 markets beginning in April 2008.
The collection will include womenswear, menswear, childrenswear, and accessories.
H&M’s head of design Margareta van den Bosch says, “Our design team has long admired Marimekko’s vivid prints and colors. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection.”