International confectionery company Perfetti Van Melle has signed a deal with retailer H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
The fashion collection will feature Chupa Chups’ logo, which will be on a range of products for kids and teens.
The Chupa Chups/H&M line will hit H&M store shelves worldwide by the end of the year.
“H&M and Chupa Chups are both truly international brands,” says Christine Cool, senior brand manager, licensing division, Chupa Chups. “We feel that they are a great match to develop an original fashion style that will no doubt appeal to all the sweet and fashion lovers.”