H&M to Feature WWF Apparel

Kids’ fashions will provide support for the group's work in conserving at-risk species.

Fashion retailer H&M and WWF have partnered to launch a limited edition children’s apparel collection in support of the conservation organization’s work.

The new kids’ line will include long-sleeve sweaters, t-shirts, dresses, tights, trousers and pajamas for babies and kids and will feature animal prints from species such as the tiger, panda, snow leopard, polar bear and finless porpoise. Some apparel will also include messages like “roar for wildlife,” “protect my habitat” or “let’s go wild.”

Additionally, 10 percent of the collection’s sales will support WWF’s initiatives in conserving at-risk species.

The limited edition WWF collection is now available in H&M stores worldwide and online.

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