World-renowned actress, fashion icon and entrepreneur Gwyneth Paltrow delivered a keynote address on June 18 at Licensing Expo 2013, highlighting her strategy for global expansion, her partnership with fitness expert Tracy Anderson and the three core components of her brand.
Tony Lisanti, editor-in-chief of License! Global magazine, moderated the keynote address titled “Brands on the Brink of Global Expansion.”
During her speech, Paltrow explained the genesis of Goop.com, her digital media company, lifestyle resource and blog, as well as the key principles of her brand: curation, connection and authenticity.
Following the keynote, Lisanti led a question-and-answer session with Paltrow and Anderson, then outlined the pair’s plans to expand the brand to men’s and kids’ health, to establish a stronger online community with social media and Goop and to create new retail partnerships and licensed merchandise.
“I think both brands are going to keep growing because more and more people are finding us, and when they find us, they wish they’d known about us all along,” explained Paltrow. “My hope is that we’ll continue to reach more people in more places with things we love and want to share.”