Gwyneth Paltrow Plans Goop Store

Actress and entrepreneur Gwyneth Paltrow made a coy announcement via Instagram Friday about the opening of a retail location in Los Angeles for her lifestyle brand Goop. No other details were given except a picture of the storefront and a date for the opening–May 5-11.

Goop is only one part of Paltrow’s burgeoning lifestyle empire, which also includes the Tracy Anderson fitness brand. Read the License! Global feature about Paltrow and the Tracy Anderson brand here.

The Instagram post:

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