Plush manufacturer Gund has tapped the brand extension agency Parham Santana’s BrandSlam licensing division to build its licensing program.
Parham Santana will work with Gund to develop a strategy for brand extensions into new product categories featuring Gund’s and babyGund’s range of characters.
“We are excited to introduce the many great attributes that have long been associated with the Gund brand to consumers across a wide variety of new product categories,” says Aaron Spiegeland, vice president of strategy and licensing, Parham Santana and head of the BrandSlam division. “Gund is an American icon. We are honored that they have chosen us to partner in this initiative.”