Guinness World Records Extends Brand

Guinness World Records is opening its first online retail store at www.guinnessworldrecords.com. The site will feature T-shirts from American Apparel, HYP, and Bella; backpacks from Ogio Carbon; track jackets from Saatori; and retro polo shirts from Munsingwear. In March, the site will offer the Guinness World Records 2007 edition in limited supply. In other news, Guinness World Records is partnering with AskMeNow on a mobile phone service deal. The agreement will allow customers to text their queries about the more than 40,000 records and receive an answer back within moments. In addition, customers will be able to sign up to automatically receive a Daily Guinness World Record pushed via SMS to their cell phone every weekday for a monthly fee of $2.99.

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