"The agreement with Greystone is a great opportunity for Oneida to extend its brand into a new consumer category, which is an important element of our growth plan," says James E. Joseph, president and chief executive officer of Oneida. "We will continue to look for opportunities to expand Oneida's brand."
Greystone Brands is a marketer of kitchen and personal care electrics. The company recently entered into a licensing agreement with Bugatti brands. The Oneida-branded products are expected to be available in the market in the fourth quarter of 2008.