Granada Ventures Gets Commercial with AFC

Granada Ventures signed up as commercial agent for Football Premiership team Sunderland football club, including creating a merchandising and licensing program for UK and international markets.

GV’s Commercial Sports Division, which has represented Liverpool and Arsenal football clubs among its clients, will also represent Sunderland across sponsorship, media, and publishing.

Claire Murphy, commercial sports director, says, “Sunderland AFC has a strong and passionate following and we are really looking forward to working with such a high-profile and well-supported club. There is huge potential for growth here, and we are keen to build on the existing fan base, with a strategy in place that will develop some of the club’s key commercial areas and celebrate its return to the Premiership."

Granada Ventures has already secured a number of licensing deals for Sunderland AFC: GB Eye will produce club posters, prints, postcards, badges, and stickers; Football Mania will be responsible for glassware, car products, clocks, stationery, key rings, and melamine; Home Win will produce ceramics, souvenirs, luggage, pet products, and plush; Pineapple Aroundshot offers a selection of framed and mounted photographs of squad, players, and grounds; Zap Ltd. will be the licensee for all bedding, curtains, towels, rugs, and cushions; Adrenalin Corp will produce a supporters’ arm skin with club crest and tattoo design; World Centre will launch a range of 9-carat gold and sterling silver jewelry including crest rings, pendants, earrings, cufflinks, dog tags, body bars, and name bracelets; and Score Draw will produce a line of retro football shirts and track jackets.

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