Goodyear Drives Raft of Deals

Automotive brand is heading into brand-new categories and expanding global reach.

Goodyear Tire & Rubber Company has added a host of product categories to its portfolio, thanks to recent licensee signings. Goodyear is managed for product extensions by global licensing agency IMG.

First, Goodyear will introduce a new performance collection to the U.S. market with a collection of men’s casual footwear. The shoe range utilizes real components of car racing shoes and includes fun details, such as Goodyear tire tread patterns on the soles.

For U.K. shoppers, Goodyear watches will launch online and in select lifestyle sport and fashion retailers this month. The Goodyear sports-inspired watches include several different styles and include technical features such as chronometers, tachymeters and tachometers, as well as feature rubber tire tread-inspired wrist straps.

In the fashion apparel category, Goodyear has expanded its brand to include a denim collection for U.K. shoppers that includes jeans, shorts and a men’s jacket, as well as an exclusive fashion collaboration with Lucky Brand. The vintage-inspired Lucky Brand collection includes five graphic t-shirts that feature archival Goodyear graphics for distribution in Lucky’s more than 170 retail stores worldwide.

The tire company has also tapped into the luggage market with a collection of bags and accessories such as wallets and waist belt/hip packs that include Goodyear details.

Finally, Goodyear has launched its first-ever range of eco-friendly three-wheel vehicles for Europe. The Goodyear e-Go 1 and Goodyear e-Go 2 are noise-free vehicles that can reach maximum speeds of up to 28 mph, are portable and fueled by a lithium-ion battery. The vehicles are available now in select car and motorbike retailers across Europe.

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