Godzilla Roars into Retail

Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla from Warner Bros. Pictures and Legendary Pictures.

A range of licensees will be on shelf with product inspired by the action adventure in advance of the film’s premiere May 16, including master toy partner Bandai America, Jakks Pacific, Rubie’s Costume Co., NECA and Sideshow Collectibles.

Items will be available at mass and specialty retailers worldwide as well as WBShop.com, with many regional partners also participating around the world.

“Already one of the most recognizable characters in all of pop culture, Godzilla’s return to the big screen will re-introduce the 'King of the Monsters' to a whole new generation,” says Brad Globe, president, Warner Bros. Consumer Products. “By working with key licensing partners who are inspired by the unforgettable experience of the film, WBCP will bring its visuals to life with imaginative product lines that will engage fans both new and old.”

Master toy partner Bandai America will lead the way with a lineup of toys, action figures and play sets including the Atomic Roar action figure, which features atomic-breathing action and the Pack of Destruction, which includes destructible buildings for Godzilla to rip apart.

Other licensees include:

  • Jakks Pacific for a large-scale figure with 12 points of articulation and a swinging tail;
  • Rubie’s Costume Co. for adult and children’s costumes, a Godzilla mask and casual offerings including a costume hoodie that transforms the wearer from ordinary to monstrous in seconds;
  • NECA for novelty and collector toys that will launch at retail throughout the year, beginning with collectible figures;
  • Sideshow Collectibles for statues inspired by the film;
  • Bioworld for apparel and accessories;
  • Trevco and Freeze for t-shirts;
  • Fast Forward for themed backpacks;
  • Thermos for lunch kits and bottles;
  • Insight Editions for the making-of book Godzilla: The Art of Destruction; and
  • Legendary Comics for the official graphic novel Godzilla: Awakening, set decades before the events portrayed in the film. 

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