GNC Pushes Live Well Brand

GNC is planning to launch a multi-channel, national marketing campaign in January 2013 for its Live Well brand, which was launched in 2011.

The campaign will include television, out-of-home, print and online assets designed to strengthen the brand and broaden its market appeal to new consumers.

The effort will also include a refresh of all in-store graphics, digital and social media and consumer messaging.  

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