Global Icons to Rep Emirates Official Store

Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.

The agency will now work to build and expand the Emirates’ merchandising program into categories including apparel, sportswear, stationery, luggage, audio and electrical accessories, gifting, toys and collectibles, among others. The new products will also aim to reflect the global brand while also celebrating the “spirit of travel.”

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