Gkrs Goes Back to School in Italy

The Gkrs brand, which features app-inspired characters, has signed its first deal for a back-to-school line with Pool Over (Milano). The Gkrs brand, which features app-inspired characters, has signed its first deal for a back-to-school line with Pool Over (Milano). The brand’s agent, Caldarelli Licensing Agency, brokered the deal.

Pool Over is planning a line of back-to-school products and stationery for the Italian market that will debut at the Bologna Licensing Trade Fair in March. 

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