Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch for Girl Scout Daisies and Brownies.
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities," says Cathy Cline, vice president, U.S. marketing, Mattel girls’ brands. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to discover and dream.”
The new partnership includes an activity booklet that encourages girls to explore a variety of careers, a uniform patch for girls who complete the booklet and a digital game and poll on the GSUSA website.
“This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities,” says Anna Maria Chávez, chief executive officer, GSUSA. “We are tying the fun girls have playing with Barbie to an opportunity to gain insight into the careers of today and tomorrow, through patches and discovery along the way. Like the Girl Scouts, Barbie is an American icon, and together, we are teaching girls that their future is wide open with possibilities, and that they can accomplish anything they set their sights on in their career.”