Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to broadcast its animated series “Geronimo Stilton” on its high-speed trains this month.
As part of Italo’s friends and family initiative, the promotion will include both the Geromino Stilton Classic and Geronimo Stilton Kingdom of Fantasy brands.
The episodes will air on Italo’s Smart Cinema coach cars, and children will receive specially designed Geronimo Stilton travel kits (including books and toiletries) when visiting Casa Italo kiosks in Milan and Rome.
“Geronimo Stilton personifies fun and adventures. What better place to share his delightful stories than to the young audiences who journey on today’s fastest and most family friendly Italian ground transportation?” says Rachele Geraci, licensing manager, Atlantyca Entertainment. “We’re certain Geronimo Stilton will make their rides just a bit more exciting adding to the thrill of a high-speed train.”