Genius Brands to Take LatAm Brand Global

Global brand management company Genius Brands International has acquired the exclusive worldwide rights to the tween girls’ character and publishing brand Pascualina.

Part diary, part graphic novel and part scrapbook, Pascualina agenda readers follow the character’s adventures, can record their own thoughts and get fashion inspiration.

“Pascualina is one of the most-popular fictional characters among Latin American girls. Each year, millions of her popular agendas are sold throughout Latin America,” says Amy Moynihan Heyward, president, GBI. “Originally drawn to her beauty and style, we quickly became engaged by her positive spirit and fashionable flair. We’re excited to introduce Pascualina to tween girls around the world, recreating the popular agenda and much more.”

Created for tween girls, the Pascualina brand includes a strong online and social media presence, and GBI is planning to roll out a comprehensive consumer products program that will include publishing, self-expression, apparel, accessories, toys and craft items.

GBI has also finalized a deal with TF1 Enterprises’ TF1 Licenses division to represent the brand for licensing in France.

"At TF1 Licenses, when we first saw the Pascualina diary, we were immediately attracted by its unique concept,” says Daphne De Beauffort, head of kids’ acquistions, TF1. “Pascualina is resolutely different from what we have ever seen, not only great graphic design for young girls, and a large style guide to work with, but with a real added value in terms of content.” 

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