Genius Brands Pieces Together New Deal

Genius Brands International has signed Karmin International for a new line of Baby Genius-themed jigsaw puzzles for preschoolers, in a new three-year licensing agreement.

Karmin will create a full line of puzzles featuring Baby Genius characters for the U.S. and Canada, including floor puzzles, dry erase puzzles, book and puzzle combinations, two-sided puzzles, 4-1 progressive puzzles, multi-pack puzzles and musical puzzles.

Karmin joins a growing list of licensees for the Baby Genius brand, which include JAKKS Pacific’s Tollytots division (master toy) and Sunscape Eyewear (eyewear).

“We are pleased with the momentum of our in-house licensing and promotion program and especially excited to be bringing Karmin into our family of Baby Genius licensees,” says Klaus Moeller, chairman and chief executive officer, Genius Brands. “Karmin provides quality products that are proudly manufactured in the U.S.–just like the millions of Baby Genius DVDs and CDs we sell every year.”

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