WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
The promotion will see art from the “WWE 2K14” video game appear on Totino’s packages across the U.S.
Consumers can also enter an online sweepstakes for a chance to win a variety of prizes including a trip to a WWE event, a meet-and-greet with a WWE Superstar, copies of the “WWE 2K14” video game and other WWE merchandise.
“WWE is proud to partner with General Mills and Totino’s to reach millennials and families,” says Michael Pine, head of global sales and partnership marketing, WWE. “Totino’s is the ideal partner to ensure our millions of fans are satisfied while enjoying the unmatched excitement of WWE’s family-friendly entertainment.”