Garfield Gets Master Toy

Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand, in a deal brokered by the character’s U.S. agent, Bulldog Licensing.

Wicked Cool will develop and market a comprehensive toy line for the brand that will include plush, figures, vehicles, play sets, role play items and seasonal products.

Initial product will arrive at retail this holiday season.

“Garfield is a powerhouse brand with more than 200 million people still reading the ‘Garfield’ comic strip, syndicated in 80 countries, each day,” says Michael Rinzler, co-president, Wicked Cool. “We have some hilarious ideas for new Garfield product and are setting out to make a line that we believe fans will love.”

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