FremantleMedia To Create Program for "Baywatch"

“Baywatch” will have its day in the sun once again as FremantleMedia is creating a licensing program for the 1990s TV show. Sak’s Fifth Avenue will have the exclusive on a range of products from Knot4Nothing, including men’s and women’s T-shirts, hoodies, sweatshirts, and headwear. The products will then head to high-end department stores and upper-tier specialty boutiques. Other licensees on board for the launch include INGEAR Swim with women’s and juniors’ swimwear and beach sportswear including tank tops, cover-ups, sarongs, and skirts, as well as beach accessories such as beach towels and flip-flops due spring 2008. Mad Engine will come to market with young men’s apparel for mass and specialty retailers that include T-shirts, fleece, thermal tanks, and muscle Ts, and MeadWestvaco will release a full line of wall calendars, mini calendars, and Day Dreams available in fall in the U.S. at all mass and specialty stores.


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