FremantleMedia Kids & Family Entertainment has teamed with travel operator Thomas Cook to bring the CBeebies preschool superhero Tree Fu Tom to more than 50 resorts this summer.
Organized in conjunction with promotions agency Play 7, the initiative started this month and will continue until the end of the summer season in September.
Fifty-one Thomas Cook resorts Kids’ Clubs will run two-hour, Tree Fu Tom-themed sessions, during which children will receive an activity booklet and be able to play with selected Tree Fu Tom products. Kids will also be encouraged to create their own Tree Fu Tom badges, earn certificates, learn how perform simple spells and learn the Tree Fu Tom Rap.
The promotion is expected to reach about 80,000 children from the U.K. traveling on holiday with Thomas Cook.
“We are thrilled to be working with Thomas Cook on this partnership which will see Tree Fu Tom activities forming part of children’s holiday fun,” says Tessa Moore, vice president, brand management, FremantleMedia Kids & Family Entertainment. “This carefully planned promotion encourages positive and dynamic brand engagement with young children at a time of the year when they are at their happiest and will also entertain parents at the same time.”