FremantleMedia Kids & Family Entertainment has named Vivid Toy Group as the master licensee for its comedy series “Strange Hill High,” in addition to a five other licensees.
Vivid will manufacture and distribute a range of Strange Hill High toys, including figures, play sets and plush, with the first products due at retail in the U.K. in spring 2014.
Five other licensees have also joined the Strange Hill High roster: Fashion U.K. has signed for apparel, Character World for bedding and bedroom accessories, Kinnerton for confectionery, Blueprint for stationery, and Danilo for greetings cards and calendars.
These latest signings join existing licensees Cooneen, Misirli and Spearmark.
"Vivid Toy Group has fantastic form in creating innovative and successful toy ranges, and we’re really looking forward to working with them on translating the on-screen quirkiness of this daring and distinctive new program into exciting and engaging toys,” says Pindy O’Brien, vice president brand licensing and retail, FremantleMedia Kids & Family Entertainment U.K. “‘Strange Hill High’ has had a fantastic TV launch and now with Vivid and a stable of other licensing partners it’s definitely a brand to watch."