FremantleMedia Kids & Family Entertainment is springing into action in a new awareness campaign for preschool property Tree Fu Tom designed to support new episodes of the series on CBeebies and the new spring/summer product range.
On screen, Tree Fu Tom is embracing the great outdoors with the introduction of the Tree Fu Rangers in new TV episodes, and the Spring Into Action campaign adopts the Rangers’ theme of encouraging children to engage with the natural world.
FMKFE commissioned a survey of parents about their knowledge of spring and then teamed with wildlife expert Jules Howard to share their findings and offer parents tips on how to enjoy springtime with their kids.
Immediate Media has created Spring Into Action Tree Fu Ranger-themed activities that were featured on the Tree Fu Tom Facebook page as well as on Made for Mums and UKMums.TV websites and will be included in the Tree Fu Tom magazine, CBeebies Weekly, the new Spring Into Action DVD and in a forthcoming Tree Fu Tom nursery mail out.
The Spring Into Action insert will also be distributed when Tree Fu Tom makes an appearance and takes part in Ranger-themed activities at the launch of the Forestry Commission’s new play area at Dalby Forest on May 4.