FremantleMedia North America has formed its own original digital content studio, Tiny Riot!.
The studio is being launched following the success of pet content destination The Pet Collective, and recent ventures into the lifestyle and food genres with StyleHaul and Vice Media respectively.
Tiny Riot! will operate alongside FMNA, led by Gayle Gilman, formerly executive vice president of digital content, FMNA, who will now serve as executive vice president and general manager of Tiny Riot!
The debut of Tiny Riot! follows FremantleMedia’s 2013 launch of a global digital and branded entertainment division, created to extend the company’s role as a leading TV creator, producer and distributor onto emerging digital platforms around the world.
Tiny Riot!’s content strategy is threefold: developing and producing original content for its own channels including The Pet Collective; partnerships such as the Munchies online food channel, a shared venture with VICE Media, and content deals with StyleHaul and BroadbandTV; and developing digital content around FMNA’s TV properties including “Family Feud” and the upcoming “Celebrity Name Game.”
“FremantleMedia has been at the forefront of the digital content boom for some time,” says Lee Rierson, chief operating officer, FMNA. “As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio. Tiny Riot! is now tailored to build on our recent ventures in the digital space, taking on the responsibility to develop properties based on FMNA’s intellectual property, as well as new verticals across various areas including, food, lifestyle, fashion/beauty, pets and more."