From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
It takes a deep understanding of fashion to develop apparel programs for a classic animation property like "The Simpsons" and a teen-targeted film like The Fault in our Stars at the same time. In doing just that, Fox Consumer Products has demonstrated that it has what it takes.
FCP's success with such diverse properties as the Simpsons, Sons of Anarchy and The Fault in Our Stars, as well as its plans for the upcoming sci-fi series "The Strain," are proof positive of the company's ability to be both nimble and innovative in creating programs that hit home with fans and retailers.
"We look at it property-by-property. Overall from a story perspective every brand is so unique," says Peter Leeb, vice president, global brand strategy, TV, FCP. "We have the longest-running television show ever in 'The Simpsons', to a show like 'Sons of Anarchy' that is very lifestyle driven, and then we have a brand-new show in 'The Strain,' which comes with a very insider audience based on the trilogy books."
FCP consistently resists falling back on a formula, choosing instead to develop tailored programs inspired by the DNA of each of its brands. …