FOX L&M Positions Simpsons for Universal Appeal

FOX Licensing & Merchandising partnered with Universal Studios Resort on The Simpsons ride due to open at Universal Parks & Resorts in both Orlando and Hollywood in spring 2008.

In other news, Walden Media appointed Fox Licensing & Merchandising its worldwide licensing agent for future properties for both Walden Media and its sister company Bristol Bay Productions, divisions of Anschutz Film Group. Upcoming projects include The Dark Is Rising (due Oct. 5, 2007), Nim’s Island (due April 25, 2008), City of Ember (due Oct. 10, 2008), and The Tortoise & the Hippo. Walden Media films, which have previously been set up at other studios—including future films in the Chronicles of Narnia series at Disney—will not be affected by this agreement.

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