Twentieth Century Fox Consumer Products unveiled all-new apparel and accessory offerings for the FX series “Sons of Anarchy” at the MAGIC Marketplace in Las Vegas, Nev., earlier this week.
In the U.S., new partners include Freeze for a junior’s and women’s line; Bioworld for men’s sportswear; Buckle Down for accessories that include seatbelt-style belts and wallets; and Salesone for watches, jewelry and body jewelry.
Joining the lineup in Canada is Philcos with a range of apparel, headwear and accessories such as jewelry, drinkwear, wallets, cell phone covers and USB drives; JCorp for sleepwear, loungewear and bags; and Calhoun with sleepwear.
In addition to new partners in the U.S. and Canada, existing partners are also planning expanded lines for the hit drama, including Changes (t-shirts, sweatshirts and accessories), Concept One (headwear, cold weather and accessories), Calhoun Sportswear (resort wear, swimwear, sunglasses and novelty infant wear), Piston Clothing (outerwear) and Robe Factory (bath robes and towel sets).
“The Sons of Anarchy fan base has grown considerably over the past few seasons, and we’re excited to deliver a collection of merchandise that not only suits the passionate following of the show, but also the biker lifestyle and community,” says Jeffrey Godsick, president, Twentieth Century Fox Consumer Products.
FCP also showcased apparel for other top properties in its TV lineup: New Era is developing a headwear collection for “The Simpsons”; Concept One is creating new headwear and accessories lines based on “Brickleberry”; Fifth Sun is developing t-shirts, sweatshirts and fashion tops featuring “New Girl”; and ThinkGeek is planning a range of accessories that will include jewelry, headwear and parasols for “Firefly.”