Licensing industry veteran and former Uglydoll chief brand officer Alita Friedman has launched her own consulting house, Alita’s Brand Bar.
After a dozen years growing the Uglydoll brand, Friedman is taking her expertise into the marketplace to help companies develop new revenue streams through innovative and exciting brand extension strategies.
Alita’s Brand Bar already represents the publishing house St. Martin's Press, handbag designer MZ Wallace, artist Ali Sabet's Pixopop, lifestyle brand Chicken Soup for the Soul, new raw chocolate super-food Vita Organic, consumer packaging innovator Zipz Premium Wine, the stars of reality TV series “MobWives” and newcomer to the toy industry GirlzNDollz.
Friedman is also collaborating with the Netherlands-based PS Not Just Another Agency to re-introduce the Oilily in the U.S.
"I am incredibly excited to be involved with such fantastic and diverse brands," says Friedman. “Alita’s Brand Bar is partnering with companies to innovate and create new value in this dynamic global marketplace."
Joining Friedman at the new agency vice president of sales and marketing is long-time retail executive Nancy Kopilnick.
Alita’s Brand Bar will exhibitor with Global Pursuit at Licensing Expo next week in Las Vegas, Nev.