Disney and Forever 21 have launched a new collection of limited-edition women’s apparel and accessories inspired by retro designs from the Mickey & Co. brand.
First introduced in 1984, the Mickey & Co. apparel collection was one of the fastest-selling lines in Disney’s history.
Now Forever 21 hopes to tap into that success with a collection of 46 pieces that draw on the brand’s retro roots, featuring Mickey Mouse and friends artwork with bold pops of color.
“We are excited to re-introduce this retro streetwise-style into our Forever 21 stores with Mickey Mouse, a character that has influenced pop culture worldwide,” says Betsy Zanjani, senior vice president of product design, Forever 21. “Forever 21 selected artwork from the Disney archives that allowed us to remain true to the spirit of the original Mickey & Co. label and create a collection that exudes fun.”
Among the items included in the collection are reversible pop-over sweatshirts, oversized tees with rolled and tacked sleeves, denim-on-denim with a two-pocket chambray shirt and a screened denim jacket.
“Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion,” says Stephen Teglas, vice president of licensing, Disney Consumer Products. “Forever 21 is a leader in delivering on-trend fashions, and the new Mickey & Co. line is sure to be a hit with their guests and Disney fans everywhere.”