Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company for the rights to use the car company’s iconic blue oval logo and other brand imagery.
Included in the licensing deal is the right to use historical Ford photographs, images of vehicles and actual Model-Ts at Ford’s Garage restaurants.
There are currently three Ford’s Garage restaurants in Florida, with plans to expand the chain along the Gulf Coast and Midwest, and in the future, to Southeast Michigan (home of the Ford Motor Company).
“Ford Motor Company has always recognized innovation when it sees it," says Daniel P. Kearns, co-founder, Ford’s Garage. “Having access to the brand is a major benefit to the restaurant.”