Flo Rida will be the special guest co-host at the Licensing Expo Opening Night Party, taking place June 18, the first day of the 2013 Licensing Expo in Las Vegas, Nev.
The announcement was made by Advanstar Licensing, organizers of Licensing Expo, and the event sponsor, he International Licensing Industry Merchandisers Association.
Flo Rida, recently named a Billboard Top 100 Artist for 2013, will get the party started at the networking event, which is being put on in association with LIMA and sponsored by Sony Pictures Consumer Products.
DJ Kronik, Flo Rida’s official DJ, will also play throughout the party, which will take place at the Mandalay Bay Beach Club from 8:30-11:30 p.m.
“We are thrilled to have Flo Rida, a true international music sensation, and DJ Kronik join us to kick off Licensing Expo 2013,” says Jessica Blue, vice president, Licensing Expo. “Each year we find that more entertainers and celebrities are entering the licensing business and attending our event, and we only expect this trend to continue as they develop unique partnerships that resonate with their fan base.”
D3M Licensing Group, global licensing agent for Flo Rida, will also be exhibiting at Licensing Expo to identify strategic partners for the Flo Rida brand. The company is currently looking to activate the brand in key categories including apparel, accessories, health and fitness, consumer electronics and music-related products, as well as endorsement deals.
“We’re excited to officially showcase the Flo Rida brand at Licensing Expo, the world's largest and most influential brand, character, entertainment and art licensing event,” says Marlo Gold, president, D3M Licensing Group. “Millions of fans around the world know Flo Rida for his international chart-topping hits, and now they’ll get to know his health and lifestyle brand beyond the music.”