Flappy Bird Gets Toy Partner

Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."

Released in May 2013, “Flappy Bird” caused a furor in February when Nguyễn Hà Đông removed it from Apple's App Store and Google Play because he felt guilty about the game’s addictive nature. However, given the fan outcry, the game will soon be re-launched.

Initial product from Tech 4 Kids will include Flappy Bird Mash’Ems collectibles, set to debut this fall. Additional items will be announced throughout the year.

“We are excited to be the first toy company bringing Flappy Bird products to market,” says Brad Pedersen, president and chief executive officer, Tech 4 Kids. “The popularity of the iOS and Android game left consumers wanting more, and we are determined to deliver that by offering authentic and detailed replicas of the characters.”

Lisle Licensing has been appointed to represent the app for product extensions.

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