Fisher-Price Takes DC Heroes to Germany

Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range, featuring iconic DC Comics Super Heroes, to Germany later this year.

The line, which was launched five years ago in the U.S., has already launched in the U.K. and Spain.

“Children play at being Super Heroes long before they engage with the movie and TV content,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “We saw an opportunity to broaden our DC Comics toy program to include preschoolers by appealing to their play pattern through some of Fisher-Price's powerful brands.”


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