Fisher-Price is returning to its roots with a new line of wooden toys featuring HIT Entertainment’s Thomas & Friends.
The Thomas Wooden Railway launched last month in the U.S., U.K., Canada, Australia, Germany, Japan and Italy and continues to roll out internationally.
“Thomas Wooden Railway is a core Thomas & Friends system and has always been considered one of the first entry points into the brand for children after engaging with content through the television series, books, digital media and home entertainment,” says Shari Donnenfeld, head of global brands, HIT. “Train play goes hand-in-hand with the Thomas & Friends stories that kids love, allowing children to reenact and imagine their own adventures on the Island of Sodor. ”
The line includes 108 SKUs with additional products planned for the fall.
“Fisher-Price is proud to be the steward of Thomas Wooden Railway, and we are committed to creating a line of quality wooden toys that provide children the ability to recreate their favorite Thomas stories as well as imagine new adventures with their engine friends,” says Rick Glanker, vice president of marketing for Thomas & Friends, Fisher-Price. “We’ve had great success and experiences with our existing lines–Thomas & Friends Take-n-Play die-cast line, the motorized TrackMaster line, and the Thomas & Friends preschool toy line–now with Thomas Wooden Railway, we look forward to fans navigate through all of the different Thomas & Friends systems.”