Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
The Chi & BioSilk product lines see will be specially formulated for pets and sold exclusively at pet specialty retailers nationwide.
“Our licensing strategy is based on finding the right human brands that bring instant credibility and brand recognition into the pet space, and Chi/BioSilk are a perfect example of this,” says Steven Shweky, president, Fetch…for Pets!
Consumer Strategies negotiated the deal on behalf of Fetch…for Pets.