Fender Un-Corks New Deal

Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.

The first line of Fender wines includes a 2012 Fender Cabernet Sauvignon Sonoma, a 2012 Fender Pinot Noir Sonoma County, a 2011 Fender Dry Creek Valley Zinfandel County and a 2012 Fender Chardonnay Sonoma County.

Fender wines are the most recent lifestyle extension for the brand, which include the Fender Premium Audio line of car audio systems, a Fender-themed VW car and fashion partnerships with Lucky Brands and Dragonfly Clothing.