Fender Musical Instruments has signed a deal with rock ‘n’ roll clothier Dragonfly Clothing for a lifestyle fashion collection inspired by the brand’s rich history.
The line, which will be available in specialty and department stores in North America and Europe this summer, will feature nostalgic American looks inspired by Fender’s more than 60 years of influence.
The collection will include dress shirts, work shirts, terry fleece hoodies, laser-print microfiber shirts, denim and leather outerwear and t-shirts.
“Dragonfly’s initial design concepts and attention to detail were fantastic,” says Jeff Quinn, licensing director, Fender. “Its reputation of being able to translate music into fashion is well founded. The Fender brand is so established in popular music culture that it means different things to different people, so whether you’re a musician or music enthusiast, this collection will have something for you.”