Felix the Cat Creations has appointed Kaynak Licensing Company to represent the silent film era cartoon character in Turkey.
KLC plans to leverage the iconic property with extensions into a variety of categories targeted to preschoolers including publishing, toys, games, apparel and accessories.
“We are thrilled to be working with Walter Calmette on this key property,” says Hakan Tungaç, managing director, KLC. “The original series was a huge success, and Walter is the perfect partner to launch Felix the Cat in the Turkish market. We are immensely proud of this partnership, and we have every confidence in Felix the Cat Creations to help us to build a strong and successful brand.”