UK active lifestyle brand Fat Face has signed three licensing agreements worth a total of £20 million for Fat Face branded eyewear, watches, and luggage.
The watch collection, due to launch in September, is a £7m agreement with fashion and sports watch manufacturer Peers Hardy for 44 lines, with new colorways and styles introduced throughout the seasons. The new collection will be available for sale through the Fat Face Web site, catalog, and 90 Fat Face stores, as well as other retailers in the UK. This licensing deal offers Peers Hardy an international growth opportunity as the Fat Face ranges are being rolled out to its franchise stores in Dubai and Singapore.
Fat Face has also signed a £3.5m agreement with travel goods supplier St.C for 10 lines of Fat Face branded luggage that will be launched in November 2007. A second collection comprising four lines is planned for February 2008. The luggage collection will be available through Fat Face stores, in John Lewis department stores and through independent luggage retailers in the UK.
The eyewear collection is being produced by Fabris Lane, in a deal worth £9m. The men’s and women’s sunglasses collections will be launched in January 2008 and will comprise 25 styles, with new lines added each season. The optical collection is due to be launched in May 2008 at the MIDO eyewear exhibition. As well as Fat Face and John Lewis channels, Fat Face eyewear will also be sold through Boots the Chemist and airport stores in the UK.
Fat Face has 140 stores worldwide and already sells footwear, jewelry, accessories, tents, and beach kits beyond the core clothing collections for men, women, and children.