FAO Schwarz Makes Monster Impression

FAO Schwarz hopes to make a monster of an impression on New York City residents this month by showcasing UK import (not so) Scary Monsters in its presentation windows, in-store product displays featuring books and toys, and a cover shot on its spring mini-log available next month. The children’s character property was created by The Monster Factory and features a friendly, playful bunch of monsters, each with their own personality and unique physical qualities. The deal was brokered by CopCorp Licensing.


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