Fam Brands’ Marika division has signed two new deals for women’s hosiery and footwear.
Wiesner Products will develop Marika-branded hosiery, which SG Companies has signed on to create women's footwear products for the brand, both in the U.S. and Canada.
Both new collections will draw from the Marika brand equities of function, performance and aesthetics.
Wiesner’s upcoming collection will include training socks, anti-blister socks, every day crews and a studio yoga sock, which will feature Marika patterns with pops of color designed to complement the Marika apparel assortment
The major focus for SG’s footwear collection will be body wellness with three major product categories: performance training, fitness studio and sport-active lifestyle.
The hosiery will begin arriving at retail this holiday season, with the footwear line following in fall of 2014.
“We are pleased that both Wiesner Products and SG Companies have joined Marika’s growing licensing portfolio,” says John W. Spotts, executive vice president of international business development and licensing, Fam Brands. “Both companies are experts in their classifications and have strong retail relationships, superior design and sales teams, as well as outstanding expertise in both product development and sourcing."