FAM Brands is growing its portfolio of owned and licensed brands with the acquisition of women’s and girls’ brand La Vie Jet Setter.
La Vie Jet Setter, which is already at retail in stores such as Kitson’s, Denny’s and Lester’s, is inspired by the jet setting spirit of destinations like San Tropez and the South of France, according to its designer, Dela Emami. FAM Brands will launch the brand geared toward prestigious department, specialty and online retailers and will feature a collection of children’s apparel.
“La Vie Jet Setter is an outstanding brand and Delaram Emami is a prodigiously talented designer,” says Frank Zarabi, owner and chief executive officer, FAM Brands. “It is a perfect fit for us. It strengthens our offering in a vital area–children’s wear–and broadens our representation across the price spectrum.”