Fab NY, a leading backpack and accessories licensee, has entered a global licensing partnership with MadPax, the creators of the 3D spike backpack. Fab NY will now lead the research, design and sales of MadPax backpacks.
Fab NY currently holds more than 50 licenses including Hello Kitty, Transformers and Star Wars, and also works as a brand creators, seeking out fashion-driven companies to make strategic investments.
“The partnership with MadPax brings another dimension to our portfolio of brands,” says Steve Russo, chief executive officer, Fab NY.
Launched at specialty retailers including Fred Segal and Kitson in 2011, MadPax was named Best New Item of the Year in the Gear category in 2011 and 2013 at the New York International Gift Show.
“It came time for MadPax to maximize its possibilities both domestically and internationally so we turned to the industry powerhouse, Fab NY, to take our venture to the next level,” says Mike Cordovana, co-owner and co-founder, MadPax.