Extreme Signs Sock Deal

Irreverent youth lifestyle brand Extreme has closed a long-term deal with Roy Lowe & Sons for a range of socks and warm accessories for the U.K. and European markets.

An initial capsule range of hats, gloves and scarves will launch this winter, while a collection of fashion-inspired socks that meet extreme sports functionality will launch in spring 2014. The European launch will follow.

“We’ve always admired the guys at Lowes and their awesome endeavors from their outfits at Licensing Expo in Vegas to The Light Fund charity events, and we’re pleased to be partnering with them to create a great range of socks, hats, gloves and scarves that our fans can enjoy whilst living the Extreme lifestyle, whether on the slopes or in the urban jungle,” says Al Gosling, chief executive officer, Extreme.

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