Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
IGS Corporation has signed on to produce a range of Extreme-branded consumer electronics in Europe. Set to launch in the fall, the range will include headphones, tablets, speakers, video cameras, power packs and accessories.
The brand has also signed a deal with motorsports expert Rookie XS Design to launch a range of apparel across Europe.
“Extreme is a brand with strong brand valuesm and both these partners understand our ambitious and aggressive international growth plans,” says Alistair Gosling, chief executive officer, Extreme, “Notably, IGS Corporation’s experience in the sourcing and design of innovative electronics was a determining factor in their appointment. The deal with Rookie XS Design allows us to extend the Extrem brand into apparel for our rapidly growing fan base and more fully engage with them as they identify themselves as part of the Extreme family.”