Exim to Rep Fruit Ninja

HAP Consulting has tapped Exim Licensing Group to build a program for Halfbrick Studios’ hit game app “Fruit Nina” in Latin America.

“This property is a powerful and addictive multimedia and multi-platform brand loved by kids and approved by parents,” says Diego Barassi, senior vice president, Exim Licensing. “We have no doubt that Fruit Ninja will be a hit in the region.”

The “Fruit Ninja” app, which has been downloaded more than 400 million times worldwide, has a robust global licensing program that includes comic books, t-shirts, gummy candy and fruit snacks, toys and games.

“We have a worldwide fan base, and it’s important to secure the right expertise for the right regions,” says Phil Larsen, chief marketing officer, Halfbrick. “We are very excited to partner with Exim Licensing to help serve our fans in Latin America with even more awesome content.”

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